Hongshan Village has a new look: lighting up the ancient Lingnan village with light and shadow art

In Huadu District, Guangzhou City, Guangdong Province, Hongshan Village, a century-old Hakka ancient village, is creating a "Lingnan Night Economy Demonstration Zone" with pattern projection lamps, wall washers and laser lights as the core.

1. Cultural IP + projection lamp: storytelling light and shadow magic
Hongshan Village uses high-lumen pattern projection lamps to dynamically project characteristic elements onto the ground and walls. The popular SW-303P projection lamp supports customized totems, and the IP conversion rate is increased by 40%. European customers can adapt to local myths or festival themes.

2. Layered lighting with wall washers: 3D stereoscopic shaping
The narrow-angle wall washers strengthen the architectural texture, and the lights alternate to highlight the scenic bridges. Our DMX512 control system realizes remote dimming to solve the energy consumption problem that European customers are concerned about.

3. Laser light landscaping: low-cost explosive point diversion
Laser lights are used in the river area to display slogans, with more than 2 million social media exposures.

European market adaptation suggestions

Projection lamp content: can be replaced with Gothic coat of arms/Christmas theme

Data support: Case shows that the length of stay of tourists increased by 2.3 times after lighting renovation