Han and Tang Food Street Light Show: How to use light and shadow art to activate the thousand-year culture? Gansu Jiuquan Case Analysis

When the ancient charm of Han and Tang Dynasties meets modern light and shadow technology

In the Han and Tang Food Street in Jiuquan, Gansu, a unique light show has given new life to the thousand-year-old culture. Through our company's high-precision SW series pattern lights and intelligent control systems, the entire street is wrapped in gorgeous light and shadow, and tourists seem to travel back to the night market of the prosperous Tang Dynasty, where they can taste authentic food and experience the art of light immersively.

• This successful case not only improves the local night economy, but also provides a replicable lighting solution for European cultural tourism projects. This article will disassemble:

1. How does the light show increase the length of stay of tourists?
2. Compliance application of smart lamps in the European market
3. How to activate historical blocks with the help of light art?

• How does the light show make the Han and Tang Food Street a popular check-in place?

1.Dynamic projection: Projecting patterns of Chinese elements on the road of the food street makes tourists take pictures with a more cultural atmosphere.

Data confirmation:
According to the statistics of the scenic spot, during the light show:
Nighttime passenger flow increased by 42%
Social media check-in rate increased by 65%
Surrounding merchants’ revenue increased by 28%

2. European market adaptability analysis
1.European landing suggestions 

Energy saving and environmental protection: Use LED low-energy lamps; meet EU standards
Cultural integration: Han and Tang elements lighting narrative; replaced with Gothic/Baroque style
Quick installation: Modular structure design; Adapt to European ancient building protection regulations

• How to promote such lighting solutions in the European market?

1. Content marketing strategy
Case video: Make a 15-second quick-cut video, compare the streets during the day and at night, and highlight the selling point of "technology activates history".
KOL cooperation: Invite travel bloggers to experience and create topics on Instagram/TikTok.

• Key points for the implementation of European projects

1.Compliance certification
Each of our company's lamps has CE certification: ensuring that the lamps meet EU safety standards
Anti-glare design: avoid light pollution (especially suitable for the Nordic polar night area)

Conclusion: Light is not just about lighting, but a catalyst for culture and business
 

The success of the Han and Tang Food Street in Jiuquan, Gansu proves that smart light shows can enhance cultural experience and commercial value at the same time. For the European market, we can:

1. Modular design: adapt to different historical blocks
2. Data-based operation: accurately enhance tourist interaction
3. Localized marketing: lower market entry barriers

Contact our team now to get your customized lighting solution!