Chi Ni Yong Chao Ba Jiang Project: How light and shadow art reshapes the nighttime charm of Guangzhou's century-old Banyan Street

In Chi Ni Town, Huadu District, Guangzhou, there is a Banyan Street that carries a century of memories. During the day, it is as silent as a poem, telling the profoundness of Lingnan culture; but at night, it glows with new vitality-the "Chao Yong Ba Jiang" cultural and creative block uses modern lighting art as a pen to depict a flowing light and shadow painting on the ancient banyan trees and buildings.

As a senior operations manager of the European independent station, we have conducted in-depth research on the lighting design, cultural integration and commercial value of this project, and found that it is not only a visual feast, but also a benchmark case of cultural tourism integration and night economy revitalization. This article will analyze the lighting design strategy of the Chi Ni Yong Chao Ba Jiang project and explore how to apply this model to the European market to create an immersive night experience.

1. Lighting design: How to use light and shadow to awaken the soul of the century-old street?

The core of the Chi Ni Yong Chao Ba Jiang project is "using light as a medium to connect the past and the present." The project uses a variety of professional lamps, including:

• Pattern lights: Project traditional Lingnan patterns, such as water ripples and window patterns, to make the building facade "alive".
• Water pattern lights: Create a shimmering effect along the Bajiang River, simulating the flow of the Pearl River night scene.
• Firefly lights: Hanging on the branches of banyan trees, simulating the flickering effect of natural fireflies, adding a romantic atmosphere.
• Wall washers: Evenly illuminate the wall beams and increase the beauty of the wall beams.

2. Cultural narrative: How do light and shadow tell the story of Lingnan?

The history of Chi Ni Town can be traced back to the late Ming and early Qing dynasties, and the "Bajiang River in Tide" project cleverly combines traditional elements with modern technology:

• Banyan tree lighting art: The century-old banyan tree is wrapped with LED light strips, and the tree crown is decorated with firefly lights, creating a dreamy effect of "starry river falling under the banyan shade".
• Bajiang Light and Shadow Show: The combination of water-ripple lights and projections forms flowing light and shadow on the river surface, echoing the theme of "Bajiang Tide".

This design not only allows tourists to experience the dual experience of "viewing the scenery during the day and enjoying the lights at night", but also redefines the city's night tourism economic model through light and shadow.

3. Commercial value: How does light activate nighttime consumption?

The Chi Ni Tide Bajiang project is not a simple landscape project, but a complex of "lighting + business + cultural tourism":

• Night economy drives consumption: The light show attracts a large number of tourists and drives the sales of surrounding catering, cultural and creative, and handicrafts.
• Youth entrepreneurship incubation: Many college students and local entrepreneurs set up night market stalls here, such as soufflé desserts, Chaoshan drinks, etc., forming a "lighting economy ecosystem".
• Brand linkage marketing: The government cooperates with enterprises to enhance regional visibility through activities such as light festivals and music festivals.

4. European market inspiration: How to replicate the Chi Ni model?

For the European market, the successful experience of the Chi Ni Tidal Bajiang project can be summarized as follows:

• Cultural IP + lighting technology: European ancient towns can combine Gothic architecture and medieval street scenes to tell local history with lights.
• Interactive experience enhances stickiness: such as AR light shows and sound and light linkage devices, allowing tourists to become part of the "light and shadow narrative".
• Government-enterprise cooperation model: The government provides infrastructure support, and enterprises operate lighting activities to form a sustainable business model.

For example, in Venice, Italy or Lyon, France, similar light festivals have proven their commercial potential. If combined with Chi Ni's "light + night market" model, it can further boost the night economy.

Light and shadow economy, let the city night never end

The Chi Ni Tidal Bajiang project uses lights to redefine the night tour experience, not only giving the century-old Banyan Street a new lease of life, but also becoming a model for China's night economy. For the European market, this "culture + technology + business" model is of great reference significance.

If you are looking for lighting solutions or want to build similar projects in Europe, please contact us - let the art of light and shadow write the next legend for your city.